Keeps the account in sync
Campaigns and results every 15 minutes, hourly clicks and spend every 30. Issues show up at once.
For advertisers in ChatGPT
Ads for AI, run by AI.
Nomy manages your ChatGPT ads for you: bids, budgets, context hints and a daily brief, as often as every hour, within the guardrails you set.
- Launching 1 October 2026
- Starts in shadow mode
- Every change passes your guardrails
News What changed in ChatGPT ads on 16 SeptemberWhat changed on 16 September
Nomy, the AI manager
Full scope: the whole account, worked on for you.
The recurring work of a campaign manager, on a schedule you switch on. Your policy decides what Nomy may do without asking.
Checks bids, budgets and pace
Hourly, daily or weekly: serving issues, stock-outs, bids against your target and spend pace.
Applies changes on its own
Pause, activate, budget, bid, hint and daily cap changes when your policy allows, clamped to your guardrails.
Finds what is not advertised yet
Every week: products and pages without ads, and moments in the calendar. It proposes new ad groups.
Briefs, rules, hints and copy
A daily brief, rules from a sentence, and ad group angles with hints and copy on request.
Measures what it changed
Compares the seven days after each applied change with the seven days before. You can revert it.
ALWAYS WAITS FOR YOU
Whatever the policy.
- New campaigns
- New ad groups
- Creative
- Conversion event settings
- Objective and bidding changes
- Archiving
Nomy at work
See what you get every day.
Daily brief
Your account, read in one minute.
Every morning Nomy writes four short sections, each led by a number. Never more than 150 words.
Rules
Write a rule in one sentence.
Nomy turns it into a rule, checks it and backtests it on 30 days. Nothing is saved until you press Create.
Guardrails
Limits no change can cross.
Every change, from you, a rule or Nomy, is checked against your daily spend cap first.
Labels
Point rules at labels, not lists.
Tag campaigns, ad groups and ads once. A rule scoped to a label covers every one of them.
Dashboard
Every number against last period.
Spend, conversions, CPA and ROAS, each with its change and a trend line, per campaign too.
Illustrations with a fictional shop.
From Control to Autopilot
Steer with rules first. Hand over when you trust it.
Autopilot is a switch on top of Control. Move one step at a time; every step passes the same guardrails.
- CONTROL
You steer with rules
Rules act, propose or notify on a schedule.
- SUGGEST ONLY
Nomy proposes
Every change waits for your approval.
- HIGH CONFIDENCE
Nomy acts when sure
Changes above your threshold apply. The rest wait.
- FULL AUTO
Nomy runs it
Allowed changes apply within your guardrails.
CONTROL
You run it, rules help
- Campaign wizard, campaigns created paused
- Rules with templates, dry run and backtest
- Labels on campaigns, ad groups and ads
- Dashboard, pacing plans and Excel export
- Conversion set-up and product feeds
Autonomous
AUTOPILOT
Nomy runs it in your guardrails
- Everything in Control
- Daily brief, optimisation runs, weekly scout
- Applies status, budget, bid, hint and cap changes
- Your target: CPA, CPO, ROAS, CPM or CPC
- Outcome check on every change, and revert
How it works
Connected in an afternoon. Rehearsed before it spends.
Connect
Your ad account with an API key, then your shop, a feed URL or your website.
Set limits
Pick your target, then the daily spend cap, bid and budget ranges and protected campaigns.
Rehearse
Start in shadow mode: changes are recorded, not sent. We recommend 48 hours.
Switch Nomy on
Nothing runs until you do. Choose the policy, read the briefs, then go live.
Where your ads appear
In the answer, at the moment of the question.
Ads in ChatGPT are matched to the conversation through context hints and your product feed.
A chat card for your service, or product ads straight from your feed. Formats in testing are in our September 2026 update.
Illustrations with fictional brands.
Why a manager on top
The ad platform is new, and it is thin on purpose.
OpenAI's Ads API gives you campaigns, bids, a product feed and reports. It does not give you dayparting, target CPA or ROAS, pacing or a test mode. Adsonomy adds them on top.
| Not in the OpenAI Ads API | What Adsonomy does instead |
|---|---|
| Target CPA, CPO or ROAS | Set the target in Nomy's strategy; bids and budgets move in the steps your guardrails allow |
| Dayparting | Rule schedules pause and resume by hour and weekday; the hourly view shows clicks, impressions and spend |
| Limits on automated changes | Step limits and cooldowns for rules and Nomy, plus bid ranges, a daily spend cap and a daily change limit for everyone |
| Budget pacing | Plans that pace spend against a period, and a pacing check in every optimisation run |
| Stock and margin awareness | Stock-out checks in Nomy's runs, and rule signals for stock, price changes and margin from your shop |
| A test mode | Shadow mode: every intended change is recorded in the journal, and nothing is sent until you go live |
Integrations
Connected to your shop and your website.
Shops sync products, stock and prices in, and send orders back as server-side conversions. Service businesses connect their website and send lead events through the Ingest API.
Shops and catalogues
ShopifyWooCommerceBigCommerceProduct feed URLShopwareMagentoPrestaShop
A feed URL in Google Shopping or Channable format works for any other shop.
Websites and tracking
Website (sitemap or crawl)Google Analytics 4Google Tag Manager
Your pages feed context hint suggestions and the weekly scout; GA4 adds site traffic from ChatGPT.
Leads and CRM
Ingest APIHubSpotPipedriveSalesforceCalendlyStripe
Send lead events from your own backend or a CRM webhook today.
Dashed: planned, not available yet.
Built for every market
Built in the Netherlands. Runs your ads in ChatGPT in the EU, the US and Asia.
Contextual by nature
No audiences required. Ads are matched by the meaning of the conversation through context hints and product feeds, so the same setup works everywhere the platform sells, including the EEA and Switzerland, where custom audiences are not offered.
Careful where it is strict
A pixel snippet with a consent gate for the EEA, customer identifiers hashed with SHA-256, and a recorded attestation on every audience upload.
Every action is accountable
A journal with the source of every change (you, a rule, Nomy or a sync), what a guardrail clamped or blocked, and a revert.
What is Adsonomy?
Adsonomy is an AI manager for advertising on the OpenAI Ads platform, the ads shown inside ChatGPT. It connects to your ad account and to your shop or website. Nomy, the AI manager, reviews the account on a schedule, applies bid, budget, hint and status changes on its own within the guardrails and policy you set, proposes what needs your approval, and writes a daily brief. You can also run the account yourself with a campaign wizard and rules.
What does Nomy do on its own?
When you switch Nomy on, it writes a daily brief, runs an optimisation hourly, daily or weekly, and scouts for new ad groups every week. Under your policy it can apply pause, activate, budget, bid, context hint and daily cap changes itself, clamped to your guardrails and recorded in the journal. With suggest only, the default, every change waits for your approval. In shadow mode nothing is sent to the platform.
What always needs a person?
New campaigns, new ad groups, creative, conversion event settings, objective or bidding type changes and archiving always wait for a person, whatever the policy. An approved new ad group is created paused.
What are ads in ChatGPT?
OpenAI shows sponsored chat cards below ChatGPT answers and product ads built from a product feed, matched to what the user is asking about. Advertisers run them through the OpenAI Ads Manager or its API; Adsonomy is built on that API.
Do I need an OpenAI Ads account?
Yes. You create an ad account at ads.openai.com and connect it to Adsonomy with an API key issued in the Ads Manager settings.
Why use Adsonomy if OpenAI has a Shopify app and a HubSpot integration?
OpenAI's integrations let you create campaigns and track results from inside Shopify or HubSpot. Adsonomy manages the account over time: Nomy applies changes within your policy and guardrails and writes a daily brief, rules run on a schedule, and shadow mode lets you rehearse before going live. It also connects WooCommerce, BigCommerce and any product feed URL. Both work on the same OpenAI Ads account.
Which shop platforms does Adsonomy integrate with?
Shopify, WooCommerce and BigCommerce connect directly, and any shop can connect a product feed URL in Google Shopping or Channable format. Shopware, Magento and PrestaShop are planned. Service businesses connect their website by sitemap or crawl and send lead events from their own backend or a CRM webhook through the Ingest API; native CRM connectors such as HubSpot and Pipedrive are planned.
Does Adsonomy support conversion optimisation billed per impression?
Yes. The Conversions objective in Adsonomy's campaign wizard creates campaigns that are billed by impressions while the platform optimises for the one conversion event you pick. Conversion figures in Adsonomy use the platform's default attribution window, because the Ads API has no attribution window setting.
Is Adsonomy suitable for EU advertisers?
Yes, and it is not limited to the EU. Adsonomy is built in the Netherlands and runs ads in ChatGPT in the EU, the US and Asia. The pixel snippet has a consent gate for the EEA, customer identifiers for conversions are hashed, and targeting rests on context hints and product feeds, so it does not depend on custom audiences, which the OpenAI Ads platform does not offer for campaigns targeting the EEA or Switzerland.
When does Adsonomy launch and what do founding customers get?
The waitlist opens on 1 October 2026. Founding customers are onboarded first, from November 2026, get hands-on setup, and are promised a locked launch price.
Is Adsonomy affiliated with OpenAI?
No. Adsonomy is an independent product built on the public OpenAI Ads API. ChatGPT and OpenAI are trademarks of OpenAI.
Waitlist
Be first to get onboarded.
Founding customers are limited so every account gets hands-on setup. Tell us where you sell and we will confirm your place.
- Onboarded first, from November 2026
- A locked launch price for founding customers
- Setup call with the team: account, integrations, first campaigns
- A say in what we build next
Thank you, you are on the waiting list.
We will keep you posted as we get closer to launch on 1 October 2026.
We will keep you posted as we get closer to launch on 1 October 2026.